I'll cut straight to the

chase, THESE LURE'S WORK !!!

In 2022, it was time for a new challenge in life, so as any 50 year old man who has fished all of his life would do, I decided to try my hand at making "Diving Minnow" style fishing lures, 20 years of towing and casting these types of Lures around my favourite waterway's using hundred's of different brand's and styles of these lure's gave me the inspiration to use my knowledge and experience to make a range of lure's which anybody can use with ease and success.

1000+

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3

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50+

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98%

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Born on the banks of the Hawkesbury and tested across Australia, SillyFish Lures are built by anglers, for anglers.

Every design is shaped by real experience and refined to perform in Aussie waters — whether you’re chasing Flathead, Barra, or Bass. Precision, passion, and persistence guide everything we make — because we don’t just design lures, we live them.

100%

Australian Owned

Designed & Tested

Top 8%

In the  2024 Gold

Coast Flathead Classic

20+

Species Landed

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About Us

In 2022, Dean Hanckel embarked on a mission to create fishing lures that could outperform the rest. With 20 years of experience using countless brands, Dean’s goal was clear: craft lures that deliver consistent success. After rigorous testing and a standout performance at the 2024 Gold Coast Flathead Classic, the Mirage 55 proved its worth. And this is just the beginning.

"If you are looking for a point of difference when trolling for Flathead, get your hand's on some of these. I was lucky enough to be part of the early prototype testing of these lure's and THEY ARE THE REAL DEAL - you won't be disappointed !" 

NEAL CARUANA

Overall Champion team member - 2021 Gold Coast Flathead Classic & Overall Champion Team Member - 2025 Wilson Elite Flathead Series